Why Cry
Cry is the creative production partner to brands and agencies who have a soul. We believe being curious, generous, vulnerable, and fun helps create a deeply human experience that leads to a deeply human end product.
CRY LEADERSHIP
CRY VALUEs
Curious
We believe art is not created but discovered. So we encourage questions, research, thinking like a child, and staring into the abyss because everything changes when you listen to the call to be curious.
Generous
We believe creative tricks of the trade and opportunities are not finite resources. Sharing ideas, compliments, tips, feedback, business, our souls, and our sandwiches truly give life to people, to projects, and to the world.
VULNERABle
Some see vulnerability as weakness. Not us. It calls us to deny shame and increase empathy: no better way to empower art. We not only encourage openness and being seen; we celebrate it.
Fun
With how much time it takes to make content, why not enjoy the process along the way? Smile (unless acting in a sad scene). Laugh at problems (then fix them). Dance (far from expensive equipment). Be quirky (always).