Even the smallest company has the potential to create a decent production. Whether you are planning on producing on your own or hiring a production company, here are five tips to keep in mind while developing your project.

1. Don’t compromise on quality. Quality not only deals with production, but with story and content. How intentional are you being with your video? If you’re producing on your own, are you seeking out professional advice and evaluating your skills and resources critically. If you don’t have the time, hiring professionals is a valuable investment. Don’t compromise. A bad video can do more damage than no video at all.
2. Break stereotypes. Think carefully about how others perceive your organization. Use your video as an opportunity to break those stereotypes. Be creative.
3. Watch out for using copyrighted music. Depending on what you’re using your video for, there will be various royalty fees for copyrighted music. I recommend purchasing royalty free music for your project, as it is just less hassle. Shockwave Sound and Digital Juice are two great resources for purchasing royalty free content.
4. Shorter is better. Strip your message down to its bare essence and keep your video short and sweet. Don’t try to be Peter Jackson. Keep the videos short or people will not finish watching it (or if your audience is captive, they’ll just mentally check out). Short is good.
5. Take risks. Don’t be afraid to try something original. The best ideas and breakthroughs happen when you step out on a limb and try something new.