Courtesy of Phil Norman from the Taubman Museum blog, here are some behind-the-scenes snapshots from the latest TV ad.  The spot is now airing in Roanoke and the surrounding area.

An exclusive behind-the-scenes look at the making of Roanoke’s famous carpet commercial. This short video gives a brief snap shot of each scene, how it was planned, and what it was like on set.

A lot of times people ask us questions like, what do you edit on? and what kind of camera do you use? So for all you techies out there, we wanted to present an early Christmas treat…a picture of our premiere rendering powerhouse. This is where the magic happens people.

Last weekend we took a team to Richmond to compete in the 48 Hour Film Project and produced a short film in two days.  Here’s six behind the scenes images from the sleepless weekend.

The Copy is a three minute satire that was created for an online film contest at iStockphoto.com in 2007. It was the first short film produced by AF Creative. The following is a behind the scenes look, from script to screen…or eh, internet.

“If you watch it, seven days later…”

The theme for the contest was the future of technology. Obviously paying homage to the 2002 film, The Ring, starring Naomi Watts, The Copy gives a slightly different scenario over what happens when you watch a forbidden video. The script was written a few weeks prior to the shoot, and everything was produced and shot over the course of two weekends.

Weekend One: Test Shots and Pre-visualization

The first Saturday, we met on location, did some test shots and filmed a pre-visualization…

Storyboarding and Direction

After meeting on location, we storyboarded the film using freeze frames from the pre-visualization…

Since our office location was only available half of the day, the entire shot order had to be streamlined as efficiently as possilbe…

The actual Copy…

While Justin Rossbacher and myself were storyboarding and planning for principle photography, Won Novalis was working on the DVD video that Brandon’s character would watch. You can watch the stand-alone piece here.

Weekend Two: Principle Photography

The Results

Though we didn’t win the grand prize, it was a good run. The Copy won the popular vote and made it to the final twelve selections in the comedy category. If you haven’t seen The Copy yet, you can watch it here.

Photographs by Jill Nance