Vistar TV Ad
Vistar Eye Center’s newest TV ad first aired during this year’s Olympic Opening Ceremonies. Check out the previous post about the web video campaign we produced for Vistar.
Vistar Eye Center’s newest TV ad first aired during this year’s Olympic Opening Ceremonies. Check out the previous post about the web video campaign we produced for Vistar.
We recently completed a TV and web video campaign for Vistar Eye Center. The campaign centered around the stories of seven individuals whose lives have been changed by Vistar.
When I sat down to interview these people in Roanoke back in January, I realized how much we take our eye sight for granted. All of them had had vision problems, and some of them expressed appreciation for the treatments they received with an almost religious zeal. Several of them would be nearly or completely blind if it hadn’t been for their surgeries.
We had a blast working with Bruce Bryan and the folks at Vistar on this project. For the production, we brought in Marc Hutchins, Jonah Hutchins, Adam Miller, Jonah Guelzo, and of course our own Won Novalis.
Below are three of the stories; the testimonials of Christian, Savana, and Shirley, which are being released as a video podcast on the Vistar Facebook fan page.
Last year we had the privilege to work with some great clients! This reel highlights seven major client projects from 2009.
Abandon Films recently completed production on “Experience Wonder”, the latest TV spot for Taubman Museum of Art in Roanoke, Virginia.
Written and directed by Justin Rossbacher
Produced by Phil Norman and Justin Rossbacher
Cinematography, edit, color and FX: Won Novalis
Lighting and Grip: Marc Hutchins
Camera: Panasonic HVX-200 w/ Letus Extreme
Software: Adobe Production Suite CS4, Red Giant Software
Roanoke, VA, June 19, 2009—Abandon Films, a local video company based in Smith Mountain Lake, recently wrapped up production for “The First Jump of Summer,” a family-oriented TV commercial commissioned by Carilion Wellness and Fitness, an affiliate of Carilion Health System, a major Virginia health-care provider and owner of the Roanoke and Botetourt Athletic Clubs and the Zoom Fitness On the Go Center in downtown Roanoke.
AF, which specializes in promotional and theatrical content, was hired by Carilion to help them advertise the opening of the swimming pools at their popular membership-based Roanoke and Botecourt clubs. Once the script, written by AF’s Justin Snyder, was approved by Carilion, producer Justin Rossbacher brought in cinematographer Marc Hutchins of Alexander Films to shoot “First Jump” under Snyder’s direction. Allison Brelyn, marketing director for the clubs, was intrigued by AF’s creative approach to this project, and acted as associate producer, bringing in the cast and securing locations. AF’s Won Novalis then handled the editing, graphics, and color.
“The First Jump of Summer” is being aired in the Roanoke Valley area on four broadcast stations and two cable networks. AF implemented digital ftp delivery to all six venues.
About AF
Abandon Films is a provider of high-end video production services founded in 2007 in Roanoke, Virginia. Drawing on a strategic network of professional partners with extensive experience in television and feature film, AF is able to offer promotional and theatrical video content tailored to meet the needs of a broad clientele.
Information about Abandon Films is available at www.abandonfilms.com.
Information about Carilion is available at www.carilionfitness.com.