Abandon Films

Vistar Eye Center’s newest TV ad first aired during this year’s Olympic Opening Ceremonies. Check out the previous post about the web video campaign we produced for Vistar.

This is a short documentary created for In His Image Ministries, an extension of Fellowship Community Church.  In His Image offers programs that make it easier for families and individuals with special needs to attend Sunday services.  Film was shot, written, directed, and edited by Justin Snyder.

We recently completed a TV and web video campaign for Vistar Eye Center.  The campaign centered around the stories of seven individuals whose lives have been changed by Vistar.

When I sat down to interview these people in Roanoke back in January, I realized how much we take our eye sight for granted.  All of them had had vision problems, and some of them expressed appreciation for the treatments they received with an almost religious zeal.  Several of them would be nearly or completely blind if it hadn’t been for their surgeries.

We had a blast working with Bruce Bryan and the folks at Vistar on this project.  For the production, we brought in Marc Hutchins, Jonah Hutchins, Adam Miller, Jonah Guelzo, and of course our own Won Novalis.

Below are three of the stories; the testimonials of Christian, Savana, and Shirley, which are being released as a video podcast on the Vistar Facebook fan page.

Last year we had the privilege to work with some great clients!  This reel highlights seven major client projects from 2009.

• Adventure Christian Church Fundraising Campaign
• SBCV Studentz Camp (films, video branding, camper videos, and promo video)
• DRP Trade Show Video
• Taubman Museum of Art TV Ads “Down Home and Outback Concert Series” and “Experience Wonder”
• RENEWANATION Fund Raising Video
• Carilion Fitness TV Ad “First Jump of Summer”
• Carpet Factory Outlet TV Ad “Back in Time”

Written and directed by Justin Snyder

Produced by Mark Gauthier and Justin Snyder

Cinematography, editing, and color by Won Novalis

Lighting and grip by Marc Hutchins

Abandon Films recently completed production on “Experience Wonder”, the latest TV spot for Taubman Museum of Art in Roanoke, Virginia.

Written and directed by Justin Rossbacher
Produced by Phil Norman and Justin Rossbacher
Cinematography, edit, color and FX: Won Novalis
Lighting and Grip: Marc Hutchins
Camera: Panasonic HVX-200 w/ Letus Extreme
Software: Adobe Production Suite CS4, Red Giant Software

Client: Carilion Fitness

Roanoke, VA, June 19, 2009—Abandon Films, a local video company based in Smith Mountain Lake, recently wrapped up production for “The First Jump of Summer,” a family-oriented TV commercial commissioned by Carilion Wellness and Fitness, an affiliate of Carilion Health System, a major Virginia health-care provider and owner of the Roanoke and Botetourt Athletic Clubs and the Zoom Fitness On the Go Center in downtown Roanoke.

AF, which specializes in promotional and theatrical content, was hired by Carilion to help them advertise the opening of the swimming pools at their popular membership-based Roanoke and Botecourt clubs. Once the script, written by AF’s Justin Snyder, was approved by Carilion, producer Justin Rossbacher brought in cinematographer Marc Hutchins of Alexander Films to shoot “First Jump” under Snyder’s direction. Allison Brelyn, marketing director for the clubs, was intrigued by AF’s creative approach to this project, and acted as associate producer, bringing in the cast and securing locations. AF’s Won Novalis then handled the editing, graphics, and color.

“The First Jump of Summer” is being aired in the Roanoke Valley area on four broadcast stations and two cable networks. AF implemented digital ftp delivery to all six venues.

About AF
Abandon Films is a provider of high-end video production services founded in 2007 in Roanoke, Virginia. Drawing on a strategic network of professional partners with extensive experience in television and feature film, AF is able to offer promotional and theatrical video content tailored to meet the needs of a broad clientele.

Information about Abandon Films is available at www.abandonfilms.com.
Information about Carilion is available at www.carilionfitness.com.

Contact:

Promo video for 2009 Studentz Camp @ Liberty University. Created in Adobe After Effects CS4.

Video Credits:
Production house: Abandon Films; Client: SBCV; Animation, compositing, and editing by Won Novalis; Graphics by Nathaniel Listrom; Writing and sound design by Justin Snyder

This animated TV Ad was created for the Taubman Museum of Art winter concert series. Written and directed by Justin Rossbacher.  Sketches by Jason Ried and animation by Won Novalis.