Abandon Films

UPDATE (April 25, 2010): CFO ad just won a silver Cannonball at the 2009 Richmond Show, an award ceremony from the Richmond Ad Club which “honors exceptional creative work from the Richmond advertising community, recognizing individuals and agencies for work that truly lives up to the highest national standards.” Back in Time shared the stage with ads for ESPN, Geico, and Walmart.

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Abandon Films won three awards at the 2010 Western Virginia Addy Awards over the weekend.  The CFO TV ad took home the Best in Broadcast, as well as a gold Addy award in the local single category, and the Taubman Museum spot Best of Both won a silver Addy for ads in the the Arts and Sciences category.  Special thanks to Access Advertising for liking the pitch and giving us the chance to create the CFO ad!

Check out the Behind the Scenes of the CFO spot…

CFO TV ad Back in Time was conceptualized, written, and directed by Abandon Films.  Produced by Access Advertising and Abandon Films.  Lighting and camera provided by Alexander Films.  Casting by Metropolished.  Starring Tyrone Molina, Georgianne Gov, and Marc Hutchins.  Voice over was Adam Miller and audio mixing by Jonah Guelzo.

Last year we had the privilege to work with some great clients!  This reel highlights seven major client projects from 2009.

• Adventure Christian Church Fundraising Campaign
• SBCV Studentz Camp (films, video branding, camper videos, and promo video)
• DRP Trade Show Video
• Taubman Museum of Art TV Ads “Down Home and Outback Concert Series” and “Experience Wonder”
• RENEWANATION Fund Raising Video
• Carilion Fitness TV Ad “First Jump of Summer”
• Carpet Factory Outlet TV Ad “Back in Time”

Written and directed by Justin Snyder

Produced by Mark Gauthier and Justin Snyder

Cinematography, editing, and color by Won Novalis

Lighting and grip by Marc Hutchins

Abandon Films recently completed production on “Experience Wonder”, the latest TV spot for Taubman Museum of Art in Roanoke, Virginia.

Written and directed by Justin Rossbacher
Produced by Phil Norman and Justin Rossbacher
Cinematography, edit, color and FX: Won Novalis
Lighting and Grip: Marc Hutchins
Camera: Panasonic HVX-200 w/ Letus Extreme
Software: Adobe Production Suite CS4, Red Giant Software

An exclusive behind-the-scenes look at the making of Roanoke’s famous carpet commercial. This short video gives a brief snap shot of each scene, how it was planned, and what it was like on set.

Client: Carilion Fitness

Roanoke, VA, June 19, 2009—Abandon Films, a local video company based in Smith Mountain Lake, recently wrapped up production for “The First Jump of Summer,” a family-oriented TV commercial commissioned by Carilion Wellness and Fitness, an affiliate of Carilion Health System, a major Virginia health-care provider and owner of the Roanoke and Botetourt Athletic Clubs and the Zoom Fitness On the Go Center in downtown Roanoke.

AF, which specializes in promotional and theatrical content, was hired by Carilion to help them advertise the opening of the swimming pools at their popular membership-based Roanoke and Botecourt clubs. Once the script, written by AF’s Justin Snyder, was approved by Carilion, producer Justin Rossbacher brought in cinematographer Marc Hutchins of Alexander Films to shoot “First Jump” under Snyder’s direction. Allison Brelyn, marketing director for the clubs, was intrigued by AF’s creative approach to this project, and acted as associate producer, bringing in the cast and securing locations. AF’s Won Novalis then handled the editing, graphics, and color.

“The First Jump of Summer” is being aired in the Roanoke Valley area on four broadcast stations and two cable networks. AF implemented digital ftp delivery to all six venues.

About AF
Abandon Films is a provider of high-end video production services founded in 2007 in Roanoke, Virginia. Drawing on a strategic network of professional partners with extensive experience in television and feature film, AF is able to offer promotional and theatrical video content tailored to meet the needs of a broad clientele.

Information about Abandon Films is available at www.abandonfilms.com.
Information about Carilion is available at www.carilionfitness.com.

Contact:

This animated TV Ad was created for the Taubman Museum of Art winter concert series. Written and directed by Justin Rossbacher.  Sketches by Jason Ried and animation by Won Novalis.