Director: Justin Rossbacher
DoP: Sean Patrick Kirby

Editor: Won Novalis

Color House: Forager
Colorist: Lindsey Mazur

Agency: Fable

Composer: Ryan Thomas

Virginia Lottery

White Elephant

The Lottery’s Holiday Campaign is traditionally their most extensive campaign of the year and includes tv, radio, point-of-sale, out-of-home, digital, and social.

Fable and the Virginia Lottery selected Justin Rossbacher to helm the TV spot’s direction. This was CRY’s first collaboration with Fable and the Virginia Lottery. CRY was able to support Fable in completing this spot in less than five weeks’ time.

The spot, in its multiple forms, ran on TV, at gas stations, on social media, and in other promotional outlets.