Check out the Behind the Scenes of the CFO spot…

CFO TV ad Back in Time was conceptualized, written, and directed by Abandon Films.  Produced by Access Advertising and Abandon Films.  Lighting and camera provided by Alexander Films.  Casting by Metropolished.  Starring Tyrone Molina, Georgianne Gov, and Marc Hutchins.  Voice over was Adam Miller and audio mixing by Jonah Guelzo.

Last year we had the privilege to work with some great clients!  This reel highlights seven major client projects from 2009.

• Adventure Christian Church Fundraising Campaign
• SBCV Studentz Camp (films, video branding, camper videos, and promo video)
• DRP Trade Show Video
• Taubman Museum of Art TV Ads “Down Home and Outback Concert Series” and “Experience Wonder”
• RENEWANATION Fund Raising Video
• Carilion Fitness TV Ad “First Jump of Summer”
• Carpet Factory Outlet TV Ad “Back in Time”

AF, which specializes in promotional and theatrical content, took SBCV’s “Pushing Back the Darkness through Evangelism” theme and used it to produce a series of short videos, each dramatically highlighting one of the three areas of SBCV’s work: Multiplying Churches, Maturing Churches, and Mobilizing Churches (including construction and disaster relief).

The videos were produced and directed by AF’s Justin Snyder and Justin Rossbacher, with animation and editing by AF’s Won Novalis and graphics by SBCV media specialist Nate Listrom. They feature real people sharing their stories, their passion for helping others, and the big difference that SBCV’s ministries have made in their lives.

“The AF team was delighted when SBCV approached us with this project,” said Snyder. “All of us were eager to take it on, because we’ve seen firsthand what a difference these folks have already made in our state, and know they have a genuine heart for churches—for seeing them grow and thrive. But it also represented a real challenge for our company, coming amid many other projects and deadlines, since SBCV needed the final product very quickly.”

The AF staff rose to the challenge, producing the entire campaign within a month. The videos debuted on November 8–10 at the SBCV Annual Homecoming, hosted this year by First Baptist Church in Norfolk and attended by more than 1000 people. They have since been added to the SBCV web site.

Mark Custalow, a church-planting strategist for SBCV, was ecstatic about the impact of the new “Pushing Back the Darkness through Evangelism” campaign: “The creative work of Abandon Films enabled the Multiplying Churches team to communicate the urgency and excitement of church planting so vividly that a number of churches have already made commitments to initiate church planting sponsorships in 2010 and beyond. I can’t think of a more telling accolade.”

About SBC of Virginia

The Southern Baptist Conservatives of Virginia is a fellowship of more than 500 Southern Baptist Convention churches from across the Commonwealth of Virginia sharing a strong commitment to evangelism and seeking to have a global impact through the Gospel of Jesus Christ.

Information about SBCV is available at www.sbcv.org.

To view the video series “Pushing Back the Darkness through Evangelism,” visit their Annual Homecoming 2009 page.

The Idea Camp is a “collaborative movement of idea-makers” in which people from numerous disciplines “gather around topics of interest to encourage and inspire one another, share practical wisdom from the field, and develop intentional networks for idea-making”.

Here is the recap video we created for them.

Credits

Written and directed by Justin Snyder

Produced by Mark Gauthier and Justin Snyder

Cinematography, editing, and color by Won Novalis

Lighting and grip by Marc Hutchins

Abandon Films recently completed production on “Experience Wonder”, the latest TV spot for Taubman Museum of Art in Roanoke, Virginia.

Written and directed by Justin Rossbacher
Produced by Phil Norman and Justin Rossbacher
Cinematography, edit, color and FX: Won Novalis
Lighting and Grip: Marc Hutchins
Camera: Panasonic HVX-200 w/ Letus Extreme
Software: Adobe Production Suite CS4, Red Giant Software

An exclusive behind-the-scenes look at the making of Roanoke’s famous carpet commercial. This short video gives a brief snap shot of each scene, how it was planned, and what it was like on set.

Client: Carilion Fitness

Roanoke, VA, June 19, 2009—Abandon Films, a local video company based in Smith Mountain Lake, recently wrapped up production for “The First Jump of Summer,” a family-oriented TV commercial commissioned by Carilion Wellness and Fitness, an affiliate of Carilion Health System, a major Virginia health-care provider and owner of the Roanoke and Botetourt Athletic Clubs and the Zoom Fitness On the Go Center in downtown Roanoke.

AF, which specializes in promotional and theatrical content, was hired by Carilion to help them advertise the opening of the swimming pools at their popular membership-based Roanoke and Botecourt clubs. Once the script, written by AF’s Justin Snyder, was approved by Carilion, producer Justin Rossbacher brought in cinematographer Marc Hutchins of Alexander Films to shoot “First Jump” under Snyder’s direction. Allison Brelyn, marketing director for the clubs, was intrigued by AF’s creative approach to this project, and acted as associate producer, bringing in the cast and securing locations. AF’s Won Novalis then handled the editing, graphics, and color.

“The First Jump of Summer” is being aired in the Roanoke Valley area on four broadcast stations and two cable networks. AF implemented digital ftp delivery to all six venues.

About AF
Abandon Films is a provider of high-end video production services founded in 2007 in Roanoke, Virginia. Drawing on a strategic network of professional partners with extensive experience in television and feature film, AF is able to offer promotional and theatrical video content tailored to meet the needs of a broad clientele.

Information about Abandon Films is available at www.abandonfilms.com.
Information about Carilion is available at www.carilionfitness.com.

Contact: